7 Best Shopify Loyalty Apps to Increase Repeat Purchases

Growing a successful eCommerce brand isn’t just about getting new customers; it’s about keeping them. Loyalty programs are one of the fastest ways to turn one-time buyers into lifelong fans. But with over 400 loyalty apps on the Shopify App Store, choosing the right one is critical.

This guide ranks the 7 best Shopify loyalty apps for 2025 based on real features, pricing, reviews, and use cases. Whether you run a niche store or a global brand, you’ll find an app here that fits your strategy.

Why Loyalty Programs Matter for Shopify Stores

Loyalty programs do more than reward customers. They create consistent, profitable growth for your Shopify store. Here’s how they make an impact:

• Boost customer lifetime value (CLV): Returning customers spend up to 67% more per order than new ones, increasing overall revenue.
• Reduce marketing costs: Instead of relying solely on paid ads, loyalty programs incentivize referrals and word-of-mouth, reducing your customer acquisition cost (CAC).
• Improve retention: A structured rewards system gives shoppers a reason to come back, turning one-time buyers into loyal repeat customers.
• Unlock actionable insights: Many loyalty apps track customer behavior, allowing you to personalize promotions and recommend products more effectively.
• Strengthen emotional connection: Offering perks like birthday rewards or VIP tiers builds emotional loyalty, not just transactional loyalty, which increases brand advocacy.

Since Shopify doesn’t offer built-in loyalty features, choosing the right third-party app is essential to stay competitive.

The Top 7 Shopify Loyalty Apps (2025 Edition)

Before diving into the detailed breakdown of each app, here’s a quick side-by-side comparison of the top Shopify loyalty solutions:

1. ECA: Easy Loyalty Rewards

Best for: Fast, no-code loyalty program setup

Turn customers into loyal fans with just a few clicks. Easy Loyalty & Rewards lets you launch point-based programs, milestone perks, and VIP tiers—no coding required.

Automated discounts make checkout smoother, and 24/7 expert support is always on standby to help you strategize and grow.

Features:

• One-click setup — no technical skills needed
• Customizable points system
• Milestone rewards and VIP tiers
• Auto-applied discounts at checkout
• 24/7 expert support

Pros:

• Setup takes seconds: No coding, no tech skills needed—just plug and play.
• Multiple reward types: Offer points, milestones, VIP tiers, and automatic discounts.
• Hands-free automation: Rewards are applied at checkout without extra effort.
• Great for beginners: Simple interface that doesn’t overwhelm.
• 24/7 expert support: Friendly help anytime you need it—via chat or email.

Cons:

• Not built for complex rule logic
  Lacks advanced customization for highly tailored loyalty flows.
• Free plan is capped
  Limited to 150 orders/month—scaling up requires a paid plan.

Try Easy Loyalty & Rewards

2. Joy Loyalty Program & Rewards

Best for: Omnichannel retailers, fashion and beauty brands

Built specifically for Shopify, Joy Loyalty offers a seamless loyalty experience across online stores and Shopify POS. Customers can earn and redeem rewards whether they shop online or in person. It features advanced customization options, analytics, and integrations to help brands build retention-focused programs.

Features:

• Omnichannel support (store, POS, mobile)
• Smart rules for referrals, reviews, birthdays
• Integrates with Klaviyo, Mailchimp, Flow, Judge.me
• Analytics dashboard

Pros:

• Advanced rule engine: Lets you customize reward logic for actions like referrals, reviews, and birthdays, helping tailor your program to your audience.
• Seamless POS integration: Fully supports Shopify POS so in-store customers can earn/redeem points just like online shoppers.
• 24/7 customer support: Offers around-the-clock assistance so you can get help whenever you need it.

Cons:

• Steep learning curve: Beginners might need time to understand all features and customize rules effectively.
• Free plan capped at 150 orders/month: Once your store exceeds that, you’ll need to upgrade.

Try Joy Loyalty

3. Rivo: Loyalty Program, Rewards

Best for: Custom-branded loyalty programs

Rivo is built for DTC brands that want full design control. With support for CSS, custom fonts, and flexible reward logic, it’s ideal for fast-growing businesses that prioritize branding.

Features:

• CSS customization
• Rewards for purchases, milestones, referrals
• VIP tiers
• Real-time analytics
• 24/7 chat support

Pros:

• Deep design flexibility: Gives merchants full control over loyalty design using CSS and custom fonts.
• Strong referral system: Encourages customer advocacy through milestone and referral-based rewards.
• Helpful support: 24/7 chat support ensures quick issue resolution.

Cons:

• Requires CSS knowledge: Full customization depends on technical know-how.
• Developer tools underused: Smaller teams may not utilize advanced dev features.
• Shorter trial period: Limited time to test before upgrading. 

4. Smile: Loyalty Rewards Program

Best for: Fast setup and reliable features

Smile is a go-to loyalty app for small to mid-sized Shopify stores. It balances ease of use with strong features like points, referrals, and VIP tiers. Its simple interface is ideal for teams that want to get started quickly, especially those looking to set up a loyalty program for Shopify with minimal setup time

Key Features:

• Points-based rewards system to encourage repeat purchases
• Referral program to boost word-of-mouth marketing
• VIP tiers to recognize and reward loyal customers
• On-site point notifications and reminders
• SEO-friendly loyalty landing pages
• Integrates with email marketing and helpdesk tools

Pros:

• Fast setup: Designed for quick deployment without technical setup.
• Easy to use: Simple UI makes it accessible for small teams.
• SEO-friendly pages: Loyalty landing pages are optimized for search visibility.

Cons:

• Limited customization on free plan: Fewer personalization options unless upgraded.
• POS syncing issues: Infrequent problems connecting with Shopify POS.
• Fewer gamification features: Less interactive than some competitors.

5. Okendo: Reviews & Loyalty

Best for: Brands combining loyalty and reviews

Okendo merges loyalty with reviews, surveys, and referrals. It’s great for brands that want to create connected customer experiences and use insights to fuel engagement.

Key Features:

• Loyalty programs tied to customer reviews and referrals
• Supports visual content: photo and video reviews
• Automated surveys and quizzes for personalization
• Unified customer profiles combining behavior and feedback
• Integration with ecommerce tools for segmentation and insights

Pros:

• Multifunctional platform: Combines reviews, loyalty, surveys, and referrals in one tool.
• Rich visual displays: Uses images and videos to drive trust and conversions.
• Integrated data for targeting: Unified profiles enhance personalized marketing.

Cons:

• Steeper setup curve: More complex setup due to broad feature set.
• Locked features: Some tools require upgrading to higher tiers.

6. Loloyal: Loyalty and Rewards

Best for: Lightweight loyalty setup

Loloyal is simple and lightweight, designed for fast implementation without sacrificing key features like VIP tiers and referrals. Its popup-style widget keeps things engaging and quick.

Key Features:

• Popup-style widget for quick interaction
• Supports gamification and social media tasks (Instagram, TikTok)
• POS sync for seamless online/offline rewards
• Lightweight and fast-loading installation
• Multi-language support

Pros:

• Easy install: Lightweight setup, ideal for quick launch.
• Social engagement options: Rewards for TikTok and Instagram actions boost interaction.
• Affordable pricing: Competitive plans for stores with basic needs.

Cons:

• Free plan limitations: Only covers 25 orders per month.
• Basic analytics: Lacks deep reporting features.
• Limited customization: Fewer options to adjust UI and rewards. 

7. Growave: Loyalty & Wishlist

Best for: All-in-one marketing tools

Growave combines loyalty with wishlists, reviews, referrals, and social sharing. It’s ideal for merchants who want to manage multiple growth tools from one dashboard.

Key Features:

• Integrated loyalty programs with points, tiers, and rewards
• Wishlists and gift cards to increase retention
• Built-in referral and product review tools
• Social login and sharing features for virality
• Custom loyalty landing pages for branding

Pros:

• Comprehensive features: Combines loyalty, reviews, referrals, and wishlists.
• Beautiful UI: Offers modern, well-designed interfaces.
• Strong support documentation: Helps guide setup and feature use.

Cons:

• Longer setup: Multiple tools require more time to configure.
• Premium feature restrictions: Some core tools need a paid plan.

What to Look for in a Loyalty App

Before installing anything, ask yourself:

• Is it easy to launch? Look for apps with native Shopify compatibility and no-code tools.
• Is it omnichannel-ready? If you sell in-store and online, POS sync is essential.
• Does it integrate with your tech stack? Ensure it connects with tools like Klaviyo, Shopify Flow, or Judge.me.
• Is it brandable? Your loyalty program should feel like part of your store, not a generic plugin.
• Can it grow with you? Look for free plans and scalable pricing.

Final Thoughts

The right loyalty app can turn your customer base into a growth engine. Whether you’re looking for Easy Setup Joy’s flexibility, Smile’s simplicity, or Rise.ai’s gift-card approach, these tools help reduce churn, increase lifetime value, and keep shoppers coming back.

Choose one that fits your brand’s structure, and start building loyalty that lasts.

FAQ

1. Do I need coding skills to use a Shopify loyalty app?

Most apps offer no-code setup and intuitive interfaces. However, some like Rivo allow deeper customization if you’re comfortable with CSS.

1. Can these apps work with Shopify POS?

Yes, many apps like Easy and joy support Shopify POS, letting customers earn and redeem rewards both in-store and online.

1. Can I combine loyalty programs with email or SMS marketing?

Absolutely. Many apps integrate with tools like Klaviyo, Mailchimp, or Yotpo SMS for automated campaigns and better targeting.

1. What’s the main reason to invest in a loyalty app now?

Retention is more cost-effective than acquisition. A loyalty app boosts repeat purchases, reduces churn, and increases lifetime value.